Leicester Square is the centre of London's cinema land. The Square contains the cinema with the largest screen and the cinema with the most seats (over 1600). The square is the prime location in London for world leading film premières and has seen blockbusters and co-hosts the London Film Festival each year.
It is also the place where you can buy tickets and get discount to most of the theatre show such as The Lion King, Mama. It is also the occasion to walk through Chinatown. There is also located in Leicester square, the M&M'S® London store. Dedicated to the colorful fun of, the store measures 35,000 square feet and is spread over 4 floors. It has an extensive range of chocolates and merchandise, including kitchenware, clothing, bedding, jewelry and glassware. It even has a giant wall of chocolate where you can create your own M&M'S® selection from over 100 choices. It is the only store in Europe and the 5th open worldwide.
